Mid-Century Modern Las Vegas at the Nevada State Museum: How the Exhibit Works

Dateline:  Las Vegas

Guest Blogger:  Dennis McBride, Curator of History, Nevada State Museum, Las Vegas

 

When Lynn asked me to guest blog about the Nevada State Museum’s upcoming Mid-Century Modern Las Vegas exhibit, she wanted me to share how I chose the images that will be exhibited, and how I decided what examples of Mid-Century domestic and decorative arts to use in the cases.

Museum patrons who see finished exhibits don’t know what goes into building displays--they either like what they see or they don’t, and that depends upon how well or how badly the curator has put everything together. I work with a great deal of intuition, but once in awhile--accidentally, it seems--I work deliberately. Lemme see what I can tell you about our new exhibit.

To be frank, I didn’t know very much about Mid-Century Modern architecture and style until the Lynn and the museum sponsored the Mid-Century event last October 3. I got hooked, and wanted to do something with material that no one had seen before, or had not seen in more than a generation. The museum has in its archives the photograph collection of J. Florian Mitchell, who was renowned as a photographer in New York in the 1920s, ‘30s, and ‘40s, before coming to Las Vegas in the early 1950s.

When I came to work here in 2007, part of my self-appointed task was to reorganize the photo collection and make it more accessible. When I dug through Mitchell’s thousands of prints and negatives in the museum’s vault, I was astounded at the breadth of his Las Vegas subjects, which included images photographers ordinarily wouldn’t care much about recording. In addition to hotels, casinos, and Las Vegas celebrities, I found images of long vanished shopping centers, banks, motels, restaurants, schools, and government buildings. Nearly all of these were taken in the 1950s and ‘60s, during the height of the Mid-Century Modern movement. I saw images that gave me an entirely different idea of what Las Vegas once looked like, and how perfectly it fit into the Mid-Mod style for a relatively brief period of time. How could I publicize these photos in a way that would inspire Las Vegans to look at their city’s past in a different way? Motivated by Lynn’s enthusiasm, I started planning a Mid-Century Modern exhibit of Las Vegas’s past.

With so many images to choose from, how would I pick what best represented Las Vegas architecture in the 1950s and ‘60s? Lynn made an initial search through the collection, and I made a second and third, mining the negatives for what I thought people might like to see. Rather than choose images of familiar landmarks, I largely chose photos of buildings that are either vanished or so changed that their present appearance bears no resemblance to the original. For example, the original McCarran International Airport today seems mysterious, alien, and beautiful in its Mid-Modern simplicity. The original rotunda of the Las Vegas Convention Center seems far more substantial than the present stack of boring blocks. Maude Frazier Hall at UNLV sits behind its lawn looking cool, elegant, and more inviting than the gravel lot that replaced it last year. With these and other images, I’ve tried to show that Las Vegas then was far more architecturally daring and beautiful than it is today.

So far, so good for the images--but I also wanted the exhibit to ground patrons in that period in a way that two-dimensional images cannot. I needed artifacts that people could relate to personally. I decided to include an exhibit of Mid-Century “domestic and decorative arts.” Think dishes, pots and pans, utensils, ashtrays, vases, cook books and recipe boxes. How would such objects convey a sense of Mid-Century modernity? Through their shape, their material, and their use. When people think of the 1950s and ‘60s from this perspective, they think of Pyrex, Tupperware, and Melmac; they think biomorphic, boomerangs, parabolas, rounded squares, domes; they think pink, turquoise, and chartreuse. We took those shapes and colors as the frame for the exhibit hall, and then I went on a six-month search through Goodwill, Salvation Army, Savers, and whatever yard sales I drove by for exhibit items. I built a case of colorful melamine dishware; fanciful Pyrex casseroles, carafes, butter dishes and nested bowls; bright orange Tupperware measuring spoons; a set of Russel Wright’s American Modern dishes in chartreuse, with their strange biomorphic shapes; a vintage Teflon-coated sauce pan with a sweeping lid; a garish green-and-gold leaf dish from a California pottery; and a black, understated Hyalyn pottery bowl.

These are artifacts to which people can relate: Grandma cooked green-bean casseroles in a Pyrex bowl just like that Moon Deco piece with the big red dot; Mom kept a pair of Scandinavian Modern candlesticks just like those on the sideboard in her dining room; my uncle, who smoked Chesterfields, kept an ashtray like that on his nightstand; we thought nothing of eating chicken rolled in bleached white flour and fried in Crisco.

That’s how we did it, and we hope you like it. Mid-Century Modern Las Vegas will be the last major exhibit the Nevada State Museum presents before its move in 2011 to new digs at the Las Vegas Springs Preserve.

"Las Vegas in Postcards" in Bookstores Now!

I was on K-DWN radio yesterday morning promoting my new book, "Las Vegas in Postcards: 1905-1965".

As many of you know, Carey Burke, Allen Sandquist and I spent a long time working on this book last year and our hardwork paid off.  The book looks great.  It is filled with historic postcards that depict the real history of Las Vegas and focus not only on the well-known iconic side of Las Vegas but also the little known residential history of the town.

We owe a big debt of thanks to Dennis McBride, the Curator of History, at the Nevada State Museum, Las Vegas for letting us use some early postcards from their collection.  Mostly, the postcards came from Carey and Allen's extensive collections.  Many are rare and rarely seen postcards.

So, if you want to know about the Roadside Architecture of Las Vegas, the gaming, the neighborhood churches and schools,  real history of the motels (some of which still exist on East Fremont Street) as well as the real history of the buildings and businesses on Fremont Street and the Strip, then be sure t to get a copy of this book.

On Friday evening, May 8th, Carey Burke and I will be doing a book-signing and program (moderated by Dennis McBride) at the Nevada State Museum.  Stay tuned for more details as that date draws closer.

Also, we are preparing a companion video to go with the book.  Both the companion video and autographed copies of the book will be available for sale here in the weeks to come.  So, keep an eye out here for more details!

Of course, if you find you just can't wait, the book is available in most local to Las Vegas Barnes and Noble and Borders bookstores.  You can also buy copies of the book at the Gift Shop in the Nevada State Museum.

Huntridge Theater Adapative Re-use Plans to be Unveiled



For those who have been following the saga of the wonderful Huntridge Theater building I have good news.

As many of you know, I have been working with the Save the Huntridge Steering Committee which includes Brian Paco Alvarez, Jack LeVine and Pam Hartley.  Over the last few months we have been working with Eli Mizrachi, the owner of the building, in  attempts to find a solution to saving the building.

Eil visited Southern California where there are a number of old movie theaters that have been saved and undergone adaptive re-use.  When he returned to Las Vegas he was inspired by what he saw and began working with an architect on new plans. 

We met with Eli earlier this summer and he showed us the plans.  They are wonderful and we encouraged him to have a public unveiling so that he could begin to build support for the project.

Well, that part of the puzzle is becoming a reality. 


On Wednesday, August. 13th at Rainbow's End, 1100 E. Sahara Avenue, Eli will unveil the plans.  From 6:30 - 8:00 pm, the public and the press can stop by, see the plans and learn more about how this wonderful building can be saved.

So, if you love this building, we hope to see you there!

More Huntridge Theater History

Our pal, Allen Sandquist, uncovered a treasure trove of historical information about the Huntridge Theater yesterday while googling about the venerable theater. 

Did you know:

Ticket prices were 44 cents for adults; 30 cents for students and military personnel; and 14 cents for children under 12.  The phone number was just "86".

On September 1, 1945, the theater was showing "Secrets of the Wasteland" starring western star William Boyd (Hopalong Cassidy).  The projectionist stopped the movie so that management could make the announcement that the Japanese had officially surrendered and the War was over.

In December, management had a week-long give-away of "free, nylon stockings".  The promotion paid off as nylon had been a scarce material during the War years.  The material had been commandeered for the manufacture of parachutes during the War. 

By 1951 when Lloyd and Edythe Katz begin managing the theater (along with the Fremont and the Palace-which would be, ultimately, renamed the Guild), admission was now 65 cents for adults. 

Jane Russell and Vincent Price appeared on-stage as part of the premiere for "The Las Vegas Story".  The film had also premiered that evening at the Fremont Theater downtown but due to the overwhelming crowd, the print had to be bicycled between the two theaters to accommodate the crowd.

The phone number was changed to Du-8600.  The DU stood for Dudley, which was the exchange for that neighborhood.  Does anyone know why?

In 1956, Katz courted controversy by screening "And God Created Woman" starring Brigitte Bardot.  The Catholic Church and Legion of Decency railed against the film.  Katz agreed to only show the film in the evening and only for adults over 18. 

In 1957, the Treniers appeared on-stage at the Huntridge as part of a promotion, the Rock-N-Roll-athon.  The promotion was aimed at the growing teenage audience that was frequenting the theater.   "Don't Knock the Rock" , starring famed rock and roll deejay, Alan Freed, was showing and the price of admission was 90 cents.

In December, Katz removed two rows of seats to accommodate the wide-screen sensation sweeping movie theaters across the country.  To kick-off the wide-screen craze Katz showed "Around the World in 80 Days".   The producer, Mike Todd, a good friend of Katz, stopped into the theater to oversee the installation.

On November 23, 1963, President John F. Kennedy was killed while visiting Dallas, Texas. Katz cancelled the afternoon and evening screenings of "Take Her She's Mine".

Throughout the 1960s the Huntridge Theater was the place to see Disney films, both live-action and the animated features.  The children's Saturday matinees were one of the most popular in town.

By the 1970s, the Huntridge was fighting off other neighborhood theaters such as the Parkway and the Boulevard Theaters located near the Boulevard Mall as well as the Red Rock 11 Theaters in Charleston Heights

In 1977, Katz announced that owner Irene Dunne would not renew the lease nor would she let him buy the property.  Raggedy Ann and Andy: A Musical Adventure was the last film to play the theater. Katz had run the theater for 32 years.  No other theater in town could boast of a manager as successful as Lloyd Katz.

In 1979, Irene Dunne finally decided to sell the theater to Frank Silvaggio.  The theater was halved and became the Huntridge Twin Theaters in 1981

It re-opened as a revival house showing "Mutiny on the Bounty" starring Clark Gable and "King Kong" starring Fay Wray.  With the closure of the MGM Grand Hotel's movie theater after the disastrous 1980 fire, the  Huntridge had the corner on revival theaters in Las Vegas.  The new manager was Donald Lesh, a businessman from Portland, Oregon.

Lesh brought the cult-favorite "Rocky Horror Picture Show" to the theater as a midnight movie.  It ran for over a year but by July 1982, Lesh filed for bankruptcy.

During most of the 1980s the theater was run by Robert Garganese who also ran the
Mountain View
Theaters
on South Jones.

In 1991, the City toyed with the idea of buying the building if Silvaggio would agree to do an asbestos study.  Silvaggio turned them down

In 1992, Richard Lenz and the Friends of the Huntridge, a non-profit group, bought the building from Silvaggio for $1.1 million.   The group received $30,000 in grants from the State Cultural Affairs Commission as well as $150,000 from the City's Redevelopment Fund.  The City placed a covenant on the building stating that the building would be used as a performing arts venue for twenty years from the date of purchase.  The covenant expires in 2012

Another covenant states the owners "assume the cost of the continued maintenance and repair of said property as to preserve the architectural, historical, cultural integrity of the Huntridge Theater. This applies to all owners previous and current.  The State also placed a covenant on the building that it could not be torn down.  Both of those convenants are in effect until 2017.

The Friends of the Huntridge ultimately received over $1.5 million in grant money from the State.

Lenz reopened the Huntridge as an alternative Rock venue. Quiet Riot was one of the first acts to play the new Huntridge.  By 1993, the Huntridge was proving to be a success.  Ice-T performed there despite controversy over his single "Cop Killer" and the fact that Metro had refused to send officers to the theater.

In 1993, the Huntridge was placed on the National Register of Historic Places

In 1995, just hours before the Circle Jerks were to take the stage, the roof collapsed.  According to Michael Toole's account the "bands lead singer Keith Morris would relate years later: "As soon as we got there, we were told that the roof had collapsed and the show was canceled. We didn't have anywhere else to go, so we just set up our equipment in the parking lot and played for the 30 or 40 people who were still there." The result was an impromptu mosh pit that showed endlessly gyrating kids thrashing frantically on the outdoor pavement. Fortunately for us, the moment was captured live on MTV. " 

A year and a half later the theater reopened with a new roof, new seats, remodeled bathrooms, a new recording studio and a new color scheme, teal and orange.  The Toasters rechristened the theater.  Costs for renovation were $525,000.

Beck performed at the theater in 1997 just months before being named Spin Magazine's Artist of the Year.  

It was the home to the first CineVegas Film Festival in 1998.  The Festival showed both experimental and student films.

The Nevada Board of Museums placed the theater on the State's Register of Historic Places.

In 2000, the Friends of the Huntridge received an additional grant of $55,000 from the State's Cultural Affairs Commission amid rumors that the theater was in financial trouble. 

Due to increased competition from the House of Blues at Mandalay Bay and the Joint at the Hard Rock, Lenz told reporter Rob Bhat that he had to rent the facility out to churches to keep the doors open. 

In June of that year, the City agreed to another $100,000 grant to help keep the facility open. 

In May, 2001, Richard Lenz resigned as Executive Director of the Friends of the Huntridge and concentrated on the small Sanctuary (the old Huntridge Station Post Office) at the back of the property.  He told Las Vegas City Life reporters that he would open a high-end sound studio there.

On New Year's Day, 2002, the Mizrachi family which owned Cima Furniture (in the old bank building next door) bought the Huntridge for $925,000.   They announced that Eli, then 29 years old, would continue to run the venue as a place for up and coming bands.

Eleven months later, the Huntridge re-opened with a new sound system.  The Damned rechristened the theater. 

On Halloween, 2003, the Rocky Horror Picture Show returned to the Huntridge. Those doing "The Time Warp" include old and young fans alike.

In June of 2004, as part of MTV2's 2Bill Concert Series, the Beastie Boys requested to use the Huntridge.  As the hosting band for the live TV Concert, the theater received lots of attention and promotion.

Six weeks later the theater closed amid promises to reopen after renovations were completed.  The final bands included GuttermouthDimmu Borgir, Bleeding Through and God Forbid.

Almost four years later, the theater is still closed. 

In 2006, the Mizrachi family first raised the idea of paying back the $1.5 million that the State had given the Friends of the Huntridge in exchange for being able to alter or raze the building. 

The Mizrachi family ultimately bought the rest of the property on the Huntridge site.

To recap:

The State gave over $1.5 million in grants to the Friends of the Huntridge to help preserve and restore the building.

The City gave over $250,000 in Redevelopment Funds to the Friends of the Huntridge to help preserve and restore the building.

According to the three main convenants:

The Building must remain a performing arts venue until 2012 (placed by the City).

The Building cannot be torn down until 2017 (placed by the State).

The owners (meaning the Mizrachi's)  "assume the cost of the continued maintenance and repair of said property as to preserve the architectural, historical, cultural integrity," of the Huntridge. (placed we believe by the State).

The Mizrachi's raised the idea of repaying the State the money given to the Friends of the Huntridge once before in 2006.  They also talked of tearing the building down at that time. Nothing came of those talks at that time.

According to what Eli said at the Save the Huntridge meeting on Saturday when the Mizrachi family bought the building in early 2002, the chandelier, the lighting fixtures. decorative fixtures and the projection equipment had all been removed. 

 

 

Special thanks to Allen Sandquist and writer Michael Toole. 

Other links of note:

http://www.reviewjournal.com/lvrj_home/2002/Jan-06-Sun-2002/news/17702838.html

http://www.lasvegasnow.com/Global/story.asp?S=5662635 

http://www.lasvegasweekly.com/content/fileadmin/oldsite/2004/10/07/huntridge.html 

http://www.lasvegasweekly.com/content/fileadmin/oldsite/2006/01/26/feature.html