City of Las Vegas breaks ground for new park for Neon Museum

The Neon Museum is about to get a big boost from the City of Las Vegas.

From the La Vegas Sun:

Spread over two lots in downtown Las Vegas, gated behind chain-link fences, sit more than 150 pieces of vintage Vegas. The relics belong to the Neon Museum, which has been collecting old signs since 1996 and showcasing them throughout the city and at its Neon Boneyard.

But with no place to adequately display its vast collection, the Neon Museum for years has been forced to operate on an appointment-only basis.

That will change with construction of the Neon Boneyard Park, which gets under way on Monday.

The park will be located on the corner of McWilliams Avenue and Las Vegas Boulevard and will back up to what is now part of the Neon Boneyard. The project has been nearly five years in the making, Public Works Project Manager Gina Venglass said.

The $1.9 million improvement project will include development of the half-acre park and paving part of the Neon Boneyard for a parking lot. The Bureau of Land Management funding the project.

When the park is completed, Venglass said, visitors will find landscaping, benches, picnic tables, a stage and informational kiosks.

A sign made up of replicas of old neon letters will welcome visitors to the new park.

The company building the sign, Federal Heath, chose iconic letters from the old Horseshoe, Desert Inn, Caesars Palace and Golden Nugget signs to spell out the word “neon” in LED lighting.

“It’s not going to be a park that visitors drive across town to use. It’s really supposed to work hand-in-hand with the Neon Museum for visitors to use,” Venglass said.

The park will be located along the section of Las Vegas Boulevard that was recently designated a National Scenic Byway and is at the heart of the Las Vegas cultural corridor.

The corridor includes a concentration of the city’s cultural institutions such as the Las Vegas Natural History Museum, Lied Discovery Children’s Museum, the Old Las Vegas Mormon Fort State Historic Park and the Reed Whipple Cultural Center.

“I think it’s a great example of how supportive the city is of the Neon Museum project and the cultural development of the downtown area,” Neon Museum Director of Operations Danielle Kelly said.

Because the city is resurfacing parts of the Neon Boneyard and moving signs in the process, it gave the museum the opportunity to bring its signs to the future fully-functioning museum, Kelly said.

The Neon Boneyard will move across McWilliams Avenue, behind the restored La Concha Motel lobby, which will serve as the visitor center.

The change will allow the Neon Museum to better serve visitors, expand public hours and operate under a general admission format, rather than visitors making appointments for tours, Kelly said.

In light of the construction, the Boneyard is closed to the public temporarily but will reopen in the spring for modified tours. The new facility should be up and running by the summer.

“So many great things are happening down here in the cultural corridor and downtown. We hope that the park is part of that,” Kelly said. “It’s is all a part of continuing to put energy into this area for people in the whole community to get some here and get to know their museums.”

Liberace Museum moving to the Strip

For years the Liberace Museum has been near UNLV and Tivoli Gardens, the restaurant that Lee owned.  But, in these struggling times, the museum is moving on up to the Strip in an effort to get more foot traffic through the door.

Liberace and his brother, George at the Museum in 1979

From our pal, Johnny Kats:

The Liberace Museum's days on the corner of East Tropicana Avenue at Spencer are numbered.

We'll put that number at over/under 400 1/2. As always, for entertainment purposes only.

New Liberace Foundation & Museum President Jack Rappaport, a member of the Liberace Foundation Board of Directors since 2006, said today the Foundation is in discussions with an entity on the Strip to relocate the Liberace Museum (and my man Ubiquitous Robin Leach tweeted this earlier today, so right on).

The Liberace Museum has stored and displayed Liberace's costumes, footwear, jewelry, photos, vehicles, pianos, photos, and even bedroom sets in two buildings at 1775 East Tropicana since April 15, 1979. Rappaport says it could be as soon as Thanksgiving or as long as the latter half of 2011 that the museum is fully relocated to a high-density area on the Strip.

"This is not the best spot for us. This is not where we should be," Rappaport, who has taken over the position vacated by Darin Hollingsworth soon after the museum celebrated its 30th anniversary in April, said during a phone conversation this afternoon. The reason the museum is in a bad location — even if that location was decided on by Liberace himself — is because tourists are not interested in moving so far off the Strip to visit the museum. At its peak, the Liberace museum attracted a quarter of a million visitors annually; that number dropped to about 50,000 by the time the 30th anniversary rolled around.

"Liberace wanted to appeal to locals because he was so heavily involved in the community, and here was a time when we had 10, 12 tour busses stop here, but that's no longer the case," Rappaport said. "We're not getting the tourist traffic we used to from the Strip. It used to be tourists would gamble and lie in the sun on the Strip and not do much else, so they would see the museum. But then the Strip, over years, became an attraction unto itself, and we stopped getting so many visitors."

Interns from the UNLV School of Architecture are in the process of drafting plans for the 20,000-square-foot project, which is about what the two museum buildings occupy now. Rappaport says there will be a more intelligent use of space in the new ... space. There will be a plan for an expanded showroom, larger than the cabaret theater at the current museum.

"It is a work in progress, keep that in mind," Rappaport said. "But it will be located in an area where a lot of tourists will already be visiting, and locals will still have a chance to visit the museum … this is long overdue, actually."

What would further inflate visitor numbers is a feature film about Liberace starring Michael Douglas in the lead role, and Matt Damon portraying the pianist's longtime lover Scott Thorsen. I say this because People magazine's Web site reported back in September that Douglas and Damon would star in a film about Liberace, with director Stephen Soderbergh confirming their involvement in the film. Since, Rappaport has sent letters to Soderbergh and United Artists CEO Jerry Weintraub offering to assist with wardrobe, memorabilia, those types of contributions, when the film reportedly starts shooting this spring. He hasn't heard back. No worries, though.

"We've been looking at museums across the country for design ideas, but we're so different," Rappaport said. "We're labeled a museum, but we're more than that. We're an experience." And one that more past and future fans of Liberace should, in fact, experience.